Terms of Service

CrowdLab lets you describe a target audience, generates a sample of synthetic personas matching that description, and simulates how such an audience might respond to a piece of social content, a paid ad, or a marketing email. It reports the results as predicted engagement metrics, compared against published industry benchmarks.

We may change, add, or remove features at any time. If we discontinue a material part of the Service, we will give reasonable notice to active subscribers.

• •You must be at least 18 years old, or the age of majority where you live, to use the Service.
• •You must provide accurate account information and keep it current.
• •You are responsible for keeping your credentials secure and for all activity under your account. Tell us promptly if you suspect unauthorised access.
• •One account per person or organisation, unless we agree otherwise in writing.

• •Payment processor: payments are handled by Stripe. We do not receive or store your full card details. Stripe's own terms and privacy policy apply to that processing.
• •Auto-renewal: subscriptions renew automatically at the end of each billing period at the then-current price, until cancelled.
• •Cancellation: you can cancel at any time from Settings. Cancellation takes effect at the end of the current billing period, and you keep access until then.
• •Refunds: fees are non-refundable except where required by law. We do not prorate partial periods. If you delete your account mid-period, your subscription is cancelled immediately and the remainder of the period is forfeited.
• •Price changes:we may change prices, effective at your next renewal, with at least 30 days' notice by email.
• •Taxes: prices exclude taxes unless stated. You are responsible for any applicable sales, use, or VAT amounts.
• •Failed payment: if a charge fails, we may suspend access until the balance is settled.

"Your Content" means everything you submit: audience descriptions, post copy, ad creative, email uploads, images, video, and anything else you provide.

• •You keep ownership of Your Content. We claim no rights in it beyond what is needed to run the Service.
• •You grant us a non-exclusive, worldwide licence to host, store, process, and transmit Your Content for the sole purpose of providing the Service to you, including sending it to our AI providers to generate persona responses.
• •You represent that you own or have the rights to Your Content, and that using it in the Service does not infringe anyone else's rights or violate any law.
• •Do not upload personal data about other people — customer lists, contact databases, or any special-category data. The Service does not need it and is not built to hold it.
• •We may use aggregated, de-identified data that cannot be traced back to you or your business to improve our models and benchmarks.

• •If you connect a Meta advertising account, you authorise us to read your campaign, ad, and performance data so we can compare our predictions against your actual results. We request read-only access and cannot create, edit, pause, or delete campaigns, or spend your budget.
• •Your use of Meta's products remains governed by Meta's own terms and policies. You are responsible for complying with them, including Meta's advertising policies, and for having the authority to grant access to the ad account you connect.
• •You can disconnect at any time in Settings, or revoke access from Facebook under Settings → Business Integrations. See Data Deletion for what happens to the imported data.
• •CrowdLab is not affiliated with, endorsed by, or sponsored by Meta Platforms, Inc. "Meta," "Facebook," and "Instagram" are trademarks of their respective owners and are used here only to describe compatibility.

You agree not to:

• •use the Service for anything illegal, deceptive, or harmful, or to test content that promotes hate, harassment, or violence
• •present simulated results as real human research, survey data, or consumer testimony to anyone else
• •resell, sublicense, or provide the Service to third parties as your own product
• •scrape, crawl, reverse engineer, or attempt to extract our prompts, models, or source code
• •circumvent usage limits, rate limits, or authentication, or share account access to avoid paying for seats
• •interfere with the Service's operation, security, or other users

We may suspend or terminate accounts that violate this section, without refund.

The Service — including its software, simulation engine, prompts, benchmark datasets, design, and the CrowdLab name and logo — is owned by Curio Software LLC and protected by intellectual property law. These Terms grant you a limited, non-exclusive, non-transferable right to use the Service while your account is in good standing, and nothing more.

Any feedback you send us may be used freely and without obligation to you.

The Service depends on third parties, including cloud hosting, authentication providers, AI model providers, payment processing, and analytics. Their availability and their own terms are outside our control, and we are not responsible for their acts or omissions.

• •You can stop using the Service at any time, cancel your subscription from Settings, or delete your account outright — see Data Deletion.
• •We may suspend or terminate your access if you breach these Terms, if your payment fails, or if we are required to by law.
• •Deleting your account is permanent. Your audiences, content, tests, and results are erased and cannot be restored. Export anything you want to keep first.
• •Sections that by their nature should survive termination — content licences already granted for aggregated data, disclaimers, liability limits, indemnity, and governing law — do survive.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, CURIO SOFTWARE LLC WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, LOST REVENUE, LOST DATA, OR ADVERTISING SPEND, ARISING OUT OF OR RELATING TO THE SERVICE — EVEN IF ADVISED OF THE POSSIBILITY.

OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE IS LIMITED TO THE GREATER OF (A) THE AMOUNTS YOU PAID US IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED US DOLLARS ($100).

These Terms are governed by the laws of the State of [STATE], United States, without regard to its conflict-of-laws rules. Any dispute will be brought exclusively in the state or federal courts located in [STATE], and you consent to their jurisdiction.

If any provision of these Terms is held unenforceable, the rest stays in effect. Our failure to enforce a provision is not a waiver of it. These Terms, together with the Privacy Policy, are the entire agreement between us. You may not assign them without our consent; we may assign them in connection with a merger or sale of assets.